Built for the shop at the end of your street.

India has more than a crore neighbourhood shops. They know their customers by name, stock exactly what the locality needs, and deliver faster than any warehouse. Yet most of them are invisible online.

The reason isn't a lack of ambition. It's the catalog. A typical kirana carries well over a thousand items, many of them without a barcode, and every marketplace expects each one typed in by hand with photos, sizes and compliance details. That's weeks of work nobody running a shop has.

When ONDC launched to open up digital commerce to everyone, it removed the marketplace gatekeeper. Onboarder exists to remove the second barrier, the catalog, by giving each kind of product its own fast path online: scanning for packaged goods, a ready-made list for loose staples, and AI for handmade work.

We'd love to hear from shopkeepers, ONDC buyer apps and anyone working on Bharat's digital commerce.